Clear information with an easy buying path sells books.
Let's go down a list of do's and don'ts to optimize your website for books sales:
Do keep the headlines short (eight words) and easy to scan for information.
Do keep the paragraphs short.
Do keep the information in a simple hierarchy.
Do keep like things together in an organized fashion.
Don’t have a bunch of noise or chaos distracting from your purpose.
Don’t make your customer look for what they need, it should be easily seen.