How do you choose a good book? Same way you choose everything else. "Hello Google." You check out theie reviews, their website, their over all presence.
Welcome to modern publishing.
It works that way for every product you use. Google reviews, Amazon reviews, and Yelp lead the way to trusted brands, or lead you away from ones that are lacking. Everything from the lady who does your nails to the car you drive has a brand and an online presense to interact with. Authors are no different. In fact, that is how this author (me) got involved with social media. Building my brand. Letting you know who I am. In that endevor, I have learned that we all struggle to be seen and heard. In additon to having a passion for writing, I've discovered a passion for helping others find their voice in a sea of noise.
Kristen Lamb is an amazing source for authors to work with on branding. She knows her stuff and is full of amazing ideas. She has written books about branding for authors, which I have read and learned a great deal from. She also does speaking engagements and one on one coaching for a fee.
Mel De Paoli does the same thing on a broader scope. She works with everyone, not just authors. Her website walks the walk, including a blog that gives helpful information and tips. There is so much information avaiable on herwebsite, you can't help but learn something. I like how free she is with the insights into the socail media world.
Both these women have built a business based on helping others navagate the open sea of social media. I have decided to go back to school to learn the same. I've built a Facebook group, INKSLINGERS DEN for helping authors and got a taste for it. I intend to learn how to help authors even more and anyone else who needs it. See you in the deep end of the ocean! Who knows, I might even be the one tossing you a lifesaver.